Bittermilk: Making the Complex Convenient - WishBox

Bittermilk: Making the Complex Convenient

Posted on February 04, 2014 by Emilie Dawson

 

Bittermilk was created by husband and wife team Joe and MariElena Raya in Charleston, S.C. They had plenty of practice in cocktail creation from running their bar, the Gin Joint, and decided to bottle the best in cocktail mixers for those with less patience and practice. 

The name was derived from buttermilk, and since real cocktails are almost all based around the use of bitters, buttermilk easily became Bittermilk. 

Owners Marielena and Joe Raya

They’re adamant about maintaining freshness in their bar with hand squeezed, cut and shaved everything, but Bittermilk mixers came out of the notion that “When you get together to have drinks with friends, it’s not supposed to be serious,” Joe says.

The Rayas created three unique mixes: No. 1 Bourbon Barrel Aged Old Fashioned,  No. 2 Tom Collins with Elderflowers and Hops and No. 3 Smoked Honey Whiskey Sour

Their cocktails all match well with the liquor you would expect, but the creativity of the flavor allows you to interchange spirits for a cocktail all your own.  Joe says that “We want to make it easier to mix good drinks, but not in a way that takes creativity out of people’s hands.” Their website offers a dozen unique recipes all with video instruction.  

The Rayas stress the mixers aren’t meant to replace the handcrafted cocktail experience, but for simplicity's sake or the beginner's try, this Bittermilk will taste sweet!

 

 


Posted in Gift Ideas, New Arrivals, Recipes


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